Beyond the hype: What next for NFTs and the metaverse?
Rebecca SentanceHow did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
Rebecca Sentance
A year in loyalty, data and retail media
Rebecca SentanceLoyalty programmes have moved up the agenda for many businesses over the past year, with this ‘loyalty surge’ also fuelling a boom in a new type of advertising – retail media. So what’s next?
D2C, marketplaces, BNPL: A year in online shopping
Rebecca SentanceWhat is the lasting impact of the online shopping surge of 2020/21, what dynamics did it give rise to, how did the environment change in 2022 and how have businesses navigated the transition between the two?
What are the brand opportunities for generative AI?
Rebecca SentanceEconsultancy takes a closer look at the phenomenon of generative AI, including image generators like Dall-E and the infamous ChatGPT, assessing the business opportunities they present as well as the risks.
How are FMCG brands getting shoppers to convert online?
Rebecca SentanceHow FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
The contextual advertising boom: How can brands take advantage?
Rebecca SentanceContextual advertising is experiencing a resurgence in popularity so how can brands use it to best effect?
A metaverse reality check: What role for brands?
Rebecca SentanceMany companies are eager to explore investments in the metaverse, but what is the best way to go about it?
A guide to China’s key social media and ecommerce trends
Rebecca SentanceUnderstanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
How digital is shaping customer experiences in B2B
Rebecca SentanceFrom an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, digital technologies are transforming the customer experience in B2B.
What does the third-party cookie crackdown mean for marketers?
Rebecca SentanceThe marketing industry has been abuzz with talk of a ‘cookiepocalypse’ over the past year. Here’s a potted history of the key developments, the impact they are having on marketing and advertising and what industry professionals can and should do about it.
Amazon in Asia-Pacific: A 2020 update
Rebecca SentanceSince its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
A guide to conversion rate optimisation
Rebecca SentanceThis guide aims to answer three key questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?