Future Marketing Leaders 2023: Ucheora Obi-Wheeler, HSBC
Marketing Week ReportersMarketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
Future Marketing Leaders 2023: Yasmin Mukhida-Olushola, Premier Inn
Marketing Week ReportersMarketing Week is proud to name Premier Inn’s Yasmin Mukhida-Olushola as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
How HSBC unified the banking sector to fight domestic abuse
Marketing Week ReportersThe bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
How O2 overtook rivals with thanks to a festive purpose push
Marketing Week ReportersTaking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.
Cut through with creativity on TikTok
Marketing Week PartnerHow the most successful brands on TikTok drive performance through ground-breaking creativity.
‘Confidence and credibility’: How Morrisons’ focus on effectiveness is bolstering marketing
Chris SutcliffeMorrisons’ top marketer says its focus on effectiveness is helping to demonstrate marketing’s role in supporting business growth.
Future Marketing Leaders 2023: Elise McCrone, Domino’s
Marketing Week ReportersMarketing Week is proud to name Domino’s Elise McCrone as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Tony’s paid media push and retailers changing tack: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Tony’s Chocolonely’s plan to “turbocharge” its mission to Co-op and Iceland taking a different approach this Christmas, it’s been a busy week. Here is my take.
Future Marketing Leaders 2023: Anthony Ho, Beiersdorf
Marketing Week ReportersMarketing Week is proud to name Beiersdorf’s Anthony Ho as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
The future of digital advertising: Four key trends shaping 2024
Samantha AllisonMacroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year.
3 questions I wish I’d asked as a junior marketer: AkzoNobel’s Karen Wilkinson
Niamh CarrollIt’s important to not just zone in on the skills and qualities you need at your current career stage, AkzoNobel’s Karen Wilkinson says, but to find out how to get ahead for the next.
Luxury brand Montblanc on returning to its ‘core’ to drive future growth
Josh StephensonThe Richemont-owned luxury lifestyle brand’s CMO is looking to bring its iconic pens and a joy of writing to everything that the brand is looking to achieve across its portfolio.
The key trends in marketing production for 2024
Marketing Week PartnerIn the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.
Future Marketing Leaders 2023: Erina Jones, UKTV
Marketing Week ReportersMarketing Week is proud to name UKTV’s Erina Jones as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
How data storytelling puts the customer at the heart of the message
Marketing Week PartnerData storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.