Future Marketing Leaders 2023: Ucheora Obi-Wheeler, HSBC
Marketing Week ReportersMarketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Yasmin Mukhida-Olushola, Premier Inn
Marketing Week ReportersMarketing Week is proud to name Premier Inn’s Yasmin Mukhida-Olushola as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
How HSBC unified the banking sector to fight domestic abuse
Marketing Week ReportersThe bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
How O2 overtook rivals with thanks to a festive purpose push
Marketing Week ReportersTaking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.
Cut through with creativity on TikTok
Marketing Week PartnerHow the most successful brands on TikTok drive performance through ground-breaking creativity.
‘Confidence and credibility’: How Morrisons’ focus on effectiveness is bolstering marketing
Chris SutcliffeMorrisons’ top marketer says its focus on effectiveness is helping to demonstrate marketing’s role in supporting business growth.
Future Marketing Leaders 2023: Elise McCrone, Domino’s
Marketing Week ReportersMarketing Week is proud to name Domino’s Elise McCrone as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Creativity is marketers’ last legal unfair advantage – and I don’t mean advertising
Secret MarketerOur marketer on the inside argues that as people move up the career ladder what they gain is often not as precious as what they leave behind.
Three ways brand building is similar to compound interest
Johnny CorbettBrand building adds long-term value, enhances business impact, and gets better with creativity and commitment.
Our Future Marketing Leaders show the industry is in safe hands
Russell ParsonsMarketing Week editor-in-chief Russell Parsons explains how we selected our new list of the industry leaders of tomorrow, sponsored by Digitas.
Effectiveness ignorance has left American marketing lagging behind the rest of the world
Mark RitsonAmerica’s marketing influence is diminishing because of a failure to apply the concepts of effectiveness that have served marketers in other countries so well. All is not lost though, it’s time for the country’s marketers to come back and lead as they once did.
If the automotive industry wants to grow it needs to target women
Helen JamesOver half of female motorists don’t feel seen by motoring marketing comms. If the industry wants to grow in the face of a clampdown on petrol vehicles perhaps it’s finally time for women to be targeted.
Five things that will sway your chances of marketing investment
Andrew GeogheganAs a marketer, you can’t always control the variables that decide your budget, but understanding them enables you to make the best case for investment.
1 Comment
Badly designed surveys don’t promote sustainability, they harm it
Mark RitsonBrands love reported data that shows people care about sustainable consumption, but these spurious findings just hold back real behaviour change.
How Mars got 75 billion impressions from people talking about Bounty
Marketing Week ReportersThe potential cull of Bounty from the Celebrations tub sparked frenzied debate from the pages of the New York Times to Good Morning Britain.
How Tesco reached 42 million people on TikTok
Marketing Week ReportersSome 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.
How Aldi reached millions to achieve social media fame
Marketing Week ReportersFrom a spat with M&S over its Cuthbert cake to launching clothing on TikTok, Aldi notched up almost 2 billion impressions during its three-year social push.
How ITV drove a 129% streaming subscription uplift
Marketing Week ReportersWhile the wider sector faltered following a post-Covid viewership crunch, ITV dug deep to invest £165m in the launch of streaming service ITVX.
How a tie-up with Absolut helped Heinz turbocharge sales by 50%
Marketing Week ReportersA sellout collaboration with vodka brand Absolut saw pasta sauce overtake ketchup as Heinz’s top selling product.
Four brands on the benefits market research brought to their business
Josh StephensonThe latest instalment in our State of Market Research series looks at four times when market research has made a real difference to an organisation – and the lessons that can be learned from it.
How Guinness attracted 1.5 million customers in under a year
Marketing Week ReportersDetermined to engage a new generation of drinkers across a vibrant and rapidly evolving continent, Guinness opted for a blend of TV sponsorship, experiential, influencer marketing and outdoor to achieve its goals.
Marketing Podcasts
Samuel JoyAll the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.
