P&G: Increasing price remains ‘core’ part of strategy as volumes recover
Niamh CarrollConsumer goods giant P&G is banking on its ‘product superiority’ to allow it to continue to raise prices as it returns to volume growth.
P&G CFO commits to ‘100% ROI-driven’ approach to marketing investment
Niamh CarrollP&G decides its level of marketing investment based on how spend is performing to drive its strategy and create value, rather than a set budget to adhere to and will continue to even as economic conditions improve.
P&G’s Marc Pritchard: Marketers must ‘reset’ the creative bar for market growth
Molly InnesGrowing markets should be the “highest order ambition” for marketers, Pritchard said, as it attracts more people, which in turn creates more value.
P&G’s brand chief on why prioritising accessible advertising is ‘good for growth, people and society’
Niamh CarrollThe barriers to introducing accessible advertising are relatively low, but the potential gains for brands are high, according to P&G Europe’s chief brand officer, Taide Guajardo.
P&G raises outlook as it hails focus on brand ‘superiority’
Niamh CarrollCFO Andre Schulten says it would not be smart for P&G to be drawn into a price war with private label competitors.
P&G to tackle rising costs through increased marketing ‘productivity’
Niamh CarrollP&G reported its first quarterly sales decline in five years during its most recent earnings, but is now targeting a return to its ‘balanced growth algorithm’.
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P&G commits to further brand investment despite its first sales decline in five years
Niamh CarrollProcter & Gamble increased ad spend by $140m (£113m) in the last quarter as it seeks to drive household penetration for its brands.
P&G to prioritise innovation investment over bottom line
Molly InnesP&G reported a 4% drop in profits over the first quarter of its 2023 financial year, with gross profit reducing from $9.97bn (£8.86bn) in 2021 to $9.76bn (£8.67bn).
P&G to ‘close couple’ price increases with innovation
Michaela JeffersonWhile promising continued brand investment, P&G is also making spend more efficient, with new targeting capabilities across both TV and digital.
P&G’s Marc Pritchard urges marketers to ‘double down’ on creativity amid inflation
Michaela JeffersonMarketing is likely to face “increased scrutiny” as inflation continues to rise to record breaking levels, so marketers must focus on using creativity as a “power for growth”, Pritchard said.
This Much I Learned: P&G on instilling a culture of continual learning
Lucy TesserasIn the latest episode of Marketing Week’s podcast, two Procter & Gamble marketers at different stages of their careers share how they have benefitted from the company’s mentor programme and the constant exchange of ideas.
P&G: Communicating brand ‘superiority’ has been key to weathering price increases
Niamh CarrollPromoting the value credentials of its brands and building in new pricing architecture is enabling P&G to navigate inflation without losing customers.
Marketers debate: Is modern marketing compatible with a sustainable world?
Michaela JeffersonTwo senior global marketers debate whether today’s marketing can drive a sustainable future.
Inside Gillette’s bid to build a billion-dollar franchise
Charlotte RogersKicking off its biggest ever UK launch, the Procter & Gamble-owned brand is looking to “modernise” its image with a “high impact” campaign for the new Gillette Labs razor.
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P&G reports more effective marketing after upping digital spend
Michaela JeffersonThe FMCG giant has reduced marketing spend as a percentage of sales by 80 basis points, while driving a 6% increase in net sales.