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D2C, marketplaces, BNPL: A year in online shopping
What is the lasting impact of the online shopping surge of 2020/21, what dynamics did it give rise to, how did the environment change in 2022 and how have businesses navigated the transition between the two?
In 2021 there were a record number of ecommerce companies making Initial Public Offerings (IPOs), more than the figures for 2019 and 2020 combined. The elevated levels of online shopping brought about by the pandemic and its associated lockdowns brought record sales and growth for ecommerce startups, many of which are digitally-native direct to consumer (D2C) brands.
