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Beyond the hype: What next for NFTs and the metaverse?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
Any new technology goes through up to three stages. The metaverse is currently at stage two, if it’s to get to stage three a focus on customers and ease of use will be essential.
Many companies are eager to explore investments in the metaverse, but what is the best way to go about it?
GfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
Former P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
The Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.