It’s time for brands to shine with TikTok Ads Manager
Marketing Week PartnerTikTok’s new self-service platform for advertisers makes it simple for small businesses to inspire over 100 million European consumers.
TikTok
A new partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans.
Work with TikTok Creators to supercharge campaign engagement
Marketing Week PartnerCreators on TikTok have a unique understanding of their audience and the content that works, making them a valuable asset for brands using the platform.
Jump into TikTok this holiday shopping season
Marketing Week PartnerThe ‘golden quarter’ for seasonal sales is now ramping up and brands are demonstrating the power of TikTok for spurring consumers on to make purchases.
What TikTok’s revolutionary platform offers marketers
Marketing Week PartnerIn the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today.
How forward-thinking marketers are utilising the power of TikTok
Marketing Week PartnerWe take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
Why marketers are spending and winning big on TikTok
Marketing Week PartnerFinding new creative ways to reach audiences and generate real value is the holy grail for any marketer. That’s why short-form mobile video entertainment platform TikTok is a proposition too good to miss.
‘We’ve given the world a megaphone’: TikTok on carving out a place in culture
Matt BarkerTikTok is the favoured online happy place for millions of global users, one that celebrates self-expression and individuality, where the default setting is always to be positive, active and just a bit silly. Now, as it turns increasingly to more serious matters, will brands finally find a way to join in?
Getting started with TikTok: A guide for marketers
Econsultancy TeamAfter the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
TikTok: Everything marketers need to know
Rebecca SentanceThe emergence of TikTok suggests short-form video is more resilient, among both consumers and advertisers, than might previously have been believed but it will face challenges to maintain its popularity.