Speaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses.
Salaries at the junior end of the spectrum have increased, suggest marketing recruiters, however 2023’s uncertain job market, off the back of a strong 2022, has caused big problems for job-seeking marketers.
VCCP scoops the top prize as four other worthy projects make the shortlist. The Talent Trailblazer Award, created in partnership with the Advertising Association, celebrates the organisations and individuals in the industry opening up opportunities to new talent.
A roundup of some of the key insights from our partners at this year’s Festival.
Young marketers lack the historical perspective needed to understand culture, being indoctrinated in the Thatcherite concept of the consumer society.
Convincing senior leadership of the benefits of brand building in B2B is still a struggle for many marketers.
August has proved surprisingly busy for recruitment, and while some marketers are finding it harder to fully switch off, others are ensuring they find ways to get the break they need ahead of a busy end to the year.
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Sky Sports’ marketing director Dave Stratton credits the business’s Marketing Excellence Programme for proving the value of marketing and helping it secure greater investment for this year’s campaign.
Headhunters say interim vacancies are skyrocketing as companies debate putting money into permanent CMO positions, while some marketers think a “re-evaluation” of the top job has caused a “double whammy” of issues for candidates on the market.
Rebecca Dibb-Simkin has been the chief product and marketing officer at Octopus Energy during a period of remarkable growth for the challenger brand. Her career to this point has taken her from agency to brand-side and she has learned the value of marketers being in control of product.
Like toxic interactions in medicine, each one alone can improve your team’s work, but taken together they will kill your productivity and decision-making.
The half way point in the year has seen many companies looking again at recruitment plans. For those filling roles, and those seeking, the outlook is mixed.
With burnout seemingly on the rise, it’s never been more important for brands to take the mental health of their employees seriously or risk losing them to the competition.
While HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.
With fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers in 2023 is challenging, according to recruiters.