Brands have a duty to defend women’s rights as Roe v Wade is overturned
Tanya JosephRoe v Wade is not just a US issue, nor can brands assume it doesn’t affect them. Now is the time to stand up for your workers’ and consumers’ rights.
Tanya Joseph
When faced with seismic political events, the rule is ‘deeds, then words’
Tanya JosephBrands should look first at how their business and people are impacted by social and geopolitical issues, and only speak publicly when their actions are already making a difference.
Marketing must get better at supporting women’s careers
Tanya JosephIf brands really are serious about closing the gender pay gap forever, embracing full flexibility – not just hybrid working – would be a good place to start.
Channel 4’s ‘Black to Front’ day feels like tokenism: We need diversity every day
Tanya JosephChannel 4’s showcase for Black talent won’t fix the creative industry’s problems if organisations don’t commit to representing the diversity of their consumers throughout their teams.
Don’t let the JWT tribunal put you off your pursuit of gender equality
Tanya JosephThe tribunal ruling that two male creatives were unfairly made redundant, which is set to be appealed, should not deter us from realising the benefits of gender equality – for both men and women.
As recruitment surges again, brands need purpose to compete for talent
Tanya JosephWith the economy and hiring rebounding from the pandemic, brands need to seek diversity of thought and understand top candidates want to do meaningful work.
Celebrate how you support mental health, but always commit to doing more
Tanya JosephIn Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
Marketers must do more to end toxic masculinity
Tanya JosephSarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
Now is our best chance to eradicate the gender pay gap
Tanya JosephMarketing Week research suggests marketing’s gender pay gap is decreasing, but not fast enough. The way to end it for good is to take advantage of today’s unique opportunity and make flexible working commonplace.
We can’t lose sight of personal connections when managing teams remotely
Tanya JosephLeaders shouldn’t forget to maintain a personal bond with their teams over video calls, since remote working makes it more difficult to sense how they’re feeling, and keep them motivated and engaged.
Brands can do more for society when they work together
Tanya JosephScientists pursuing a Covid vaccine demonstrated that a shared purpose can deliver powerful outcomes – something that brands can learn if they want to make a positive difference.
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For gender equality to succeed, men need to see its benefits
Tanya JosephFlexible working gives men better work/life balance and women more career opportunities, so business and society need to encourage it and ditch harmful ‘alpha male’ stereotypes.
Put social impact in your annual plan
Tanya JosephAs businesses plan for next year, they should think about how they can make the world a better place as well as make money.
Brands must stop funding lies and hate
Tanya JosephIf brands are serious about not letting their money fall into the hands of climate change deniers, white supremacists and conspiracy theorists, now is the time to take a discriminating approach to brand safety.
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Purpose will be central to rebuilding brands, post-Covid
Tanya JosephBusiness shouldn’t look the same after Covid – brands should recognise that purpose creates distinctiveness and will be key to future growth.