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Dr Martens creates brand chief role as part of mission to become £2bn revenue brand
Chris SutcliffeDr Martens’ non-executive director Ije Nwokorie will take on the newly-created role of chief brand officer.
Nike appoints new CMO amidst leadership shake-up
Josh StephensonNicole Hubbard Graham returns to the business as CMO after departing in 2021.
‘Every problem is a marketing problem’: Why marketers make great general managers
Chris SutcliffeSpeaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses.
‘Pretty shocking’: What’s happening with junior marketer salaries?
Molly InnesSalaries at the junior end of the spectrum have increased, suggest marketing recruiters, however 2023’s uncertain job market, off the back of a strong 2022, has caused big problems for job-seeking marketers.
Winner of the inaugural Talent Trailblazer Award revealed
Marketing Week ReportersVCCP scoops the top prize as four other worthy projects make the shortlist. The Talent Trailblazer Award, created in partnership with the Advertising Association, celebrates the organisations and individuals in the industry opening up opportunities to new talent.
Recruitment intent slows as competition for skilled staff causes problems
Molly InnesData from IPA Bellwether shows a consecutive drop in the percentage of firms looking to hire in the next three months.
‘Brand equity transfer’: EE launches ‘biggest’ brand refresh in a decade
Chris SutcliffeEE is in the process of shedding its telecoms label, with a rebrand aimed at making it the UK’s biggest subscription business.
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Marketoonist on the future of work
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Will retail media bridge the gap between performance and brand marketing?
Chris SutcliffeAt the IPA’s EffWorks Global 2023 event, panelists raised hopes about the efficacy of retail media – if marketers can determine whose responsibility it is.
‘Meeting silence, corridor violence’: Marketers on how to avoid tension with finance
Chris SutcliffeThe relationship between marketing and finance is arguably one of the most fraught, with marketers seeking investment, while the CFO is looking to save money. But unless both teams seek to find common ground in formalised settings, it could bleed out to create disharmony in the wider business, according to a panel of marketers speaking […]
Only one in five CMO-CFO relationships are truly collaborative
Chris SutcliffeResearch from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
Aldi bolsters UK marketing team with appointment of joint marketing director
Chris SutcliffeKrysten Halley will join the supermarket chain, joining its existing marketing director Jemma Townsend in the role.
Waitrose creates three new roles to bolster marketing team
Niamh CarrollThe new roles will see the brand and customer experience teams come together to take relationships with customers “to the next level”, according to Waitrose customer director Nathan Ansell.
What actually is a fractional CMO?
Molly InnesStretched businesses are making their budgets go further by hiring in a CMO for a day a week, while marketers themselves are eyeing up the opportunity to tap into variety.
Trinny London CMO on building a beauty brand from scratch
Molly InnesThe brand, launched in 2017 by Trinny Woodall, has focused on community to power its rise, says CMO Shira Feuer.