Iceland cuts marketing spend and will focus on promoting ‘great value’ and own label
Molly InnesLast week, chairman Richard Walker said the budget supermarket wasn’t putting out a Christmas ad so it could invest in supporting its customers.
Premier Foods invests in price promotion as inflation begins to ease
Niamh CarrollThe Bisto-owner has committed to “sharpening” its promotional spend in the second half of its financial year, which it expects to drive increased sales volumes.
‘Positively dissatisfied’: M&S CEO eyes personalisation improvements to further bolster performance
Chris SutcliffeMarks & Spencer’s ongoing investment in style and Sparks has led to growth in sales and profit but chief executive Stuart Machin argues the journey is not over.
Primark highlights role of digital offering as sales improve
Chris SutcliffeThe Ireland-based fashion retailer attributes investment in its digital offering for better-than-expected performance in the face of high street challenges.
How Gousto is looking to change perceptions around price
Chris SutcliffeGousto is focusing communication on the “relative value” it offers as it competes with not only others in the category but supermarkets at both ends of the spectrum.
Nestlé says increased marketing investment is beginning to show results
Chris SutcliffeNestlé has forecast a strong Q4 performance on the back of pricing increases and increased marketing activity, but questions around its growth in key areas remain.
Netflix looks to revenue diversification as ad business takes time to build
Chris SutcliffeThe streaming company is raising prices and cracking down on password sharing as it attempts to build out an advertising business.
Economic uncertainty gives challengers a ‘rare opportunity’ to ‘break in’ to categories, research finds
Chris SutcliffeSpeaking at EffWorks, Magic Numbers and VCCP presented the case for challenger brands to be aggressive while consumers tighten their pursestrings.
‘We absolutely lost our way’: M&S’s marketing director on finding its ‘sweet spot’
Chris SutcliffeAnna Braithwaite, M&S’s top marketer for clothing and home, says the brand is back on track now it has the right balance between style, quality and value.
Tesco chief: ‘I don’t see marketing as a cost. I see it as an investment’
Chris SutcliffeAs Tesco raises its profit forecast on the back of easing food cost inflation, its chief executive looks to highlight provenance and loyalty in marketing spend.
Greggs’ focus on loyalty pays off as sales climb
Chris SutcliffeThe high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
Nike pledges to ‘stay on the offensive’ as it increases focus on demand creation
Chris SutcliffeThe sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Asos’s sales down as drag from promotional marketing continues
Chris SutcliffeThe online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
‘Change is painful’: Can marketers cushion the blow of retailers charging for returns?
Molly InnesRetailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?
Pernod Ricard looks to effectiveness drive to outperform bigger spending rivals
Chris SutcliffeThe drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.