When it comes to hiring, skills are less important. Instead focus on mindset, character, attitude and a ‘batteries included’ mentality that means they are up for the challenge and able to get things done.
Marketers see startups as glamorous but are often made scapegoats for their failures. Here’s how to avoid that trap and set yourself up for success.
People imagine working for a startup will make them rich and free them from the shackles of corporate servitude, but the reality is very different. Here’s how to go in with your eyes wide open.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
Marketers too often develop a limiting set of beliefs about who they are, what they do and how they behave. If you’re frustrated with your career this is the first place to look.
Journalists reported VW’s fake name change to Voltswagen as a botched stunt, but it made the brand more famous for electric vehicles, which is exactly what it wanted.
Our columnist has received numerous messages from people whose careers were disrupted by the pandemic. There are clear commonalities in their experiences.
Whether it’s the efficacy of brand purpose or the belief consumers are all socially liberal, we’re too easily lulled into marketing ‘cults’ that stop us seeing the world as it is.
We can all become excellent in aspects of our career if we make the active decision to pursue greatness.
We often mistake goals for strategy, but to be strategic about your career requires first diagnosing your situation, then giving yourself a competitive advantage.
The consequences of the pandemic are now being felt in redundancies, and if you’re in this position, a structured approach is your best bet for finding the next opportunity.
Marketers left unemployed by the Covid crisis shouldn’t assume their careers will resume in the same form – you’ll need to rethink your skill set and challenge your own behaviours.
The real challenge for B2B marketers is not brand management, it is change management, and convincing a CEO and senior management who do not have the background of its value.
Reading and learning can help marketers take inputs and turn them into valuable outputs. The key is to decide what topics are important to you.
Experience combined with expertise is seen as the holy grail, but could this expert perspective cause marketer’s outlook to narrow?