![Sponsor](https://marketingweek.imgix.net/content/uploads/2019/08/02164001/Econsultancy_Secondary_RGB_2-1.png?auto=compress,format&q=60&w=2172&h=600)
The contextual advertising boom: How can brands take advantage?
Contextual advertising is experiencing a resurgence in popularity so how can brands use it to best effect?
Contextual advertising is experiencing a resurgence in popularity so how can brands use it to best effect?
With most B2B customers not in the market to buy most of the time, marketers should target memorability rather than instant sales, said the LinkedIn B2B Institute’s Jon Lombardo.
Nike’s ad landed in top 20% of all UK ads for its ability to actively involve viewers, scoring similarly on its contribution towards building brand affinity.
The marketers behind two highly effective Marmite and Aldi ads explain what it takes to build a creatively effective campaign.
Former P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
The Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.