Brand building activity responsible for growth in digital video spend, study finds
Chris SutcliffeDigital ad spend continues to grow, recording a 5% rise in the first half of the year, with digital video accounting for the strongest growth.
‘We absolutely lost our way’: M&S’s marketing director on finding its ‘sweet spot’
Chris SutcliffeAnna Braithwaite, M&S’s top marketer for clothing and home, says the brand is back on track now it has the right balance between style, quality and value.
‘A time of transition’: Why B2B brands are becoming more ‘human’
Molly InnesMarketing leaders from B2B businesses say the drive to humanise and connect with audiences is of paramount importance in today’s climate.
Pret doubles discount on ‘critical’ loyalty offer
Molly InnesClub Pret customers will now get 20% off Pret A Manger products off the back of revenues rising 20.2% in the first half of 2023.
Marketoonist on AI productivity
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Primark expands click-and-collect trial as footfall rises
Niamh CarrollPrimark says it has increased market share, despite having made price increases in the face of inflation.
Brands’ biggest AI opportunity is in making customers believe the bullshit
Mark RitsonArtificial intelligence is mostly a distraction from marketing fundamentals – unless you convince your market AI makes your brand better than the competition.
How one housebuilder ‘teleported’ customers by revamping its digital experience
Marketing Week ReportersCastle Green Homes’ digital transformation project invited customers to step inside their new home via a bespoke online portal, designed to take the stress out of buying a new house.
Hotel Chocolat dials back ‘digital-led’ strategy to focus on store growth
Niamh CarrollThe retailer’s revenues decreased over the first half of its financial year, dropping to £129.79m compared to £142.9m the year prior. Profit dropped from £16.2m to £6.3m.
Marketoonist on the AI pivot
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Pernod Ricard to step up advertising spend after ‘significantly’ boosting ROI
Niamh CarrollWhisky brand Jameson has increased the ROI on its media spend by 40% in the US, thanks to Pernod Ricard’s digital transformation efforts, the business claims.
How investing in digital helped one brand grow 600%
Marketing Week ReportersLiberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi, with 71% of companies returning to post jobs within six months.
Greggs praises ‘strategic progress’ amid ‘challenging’ conditions
Molly InnesWith sales up 23% in 2022 to £1.5bn, Greggs is confident its value for money proposition remains ‘highly relevant’ to consumers.
Transforming channel marketing: B2B’s new growth imperative
James TaylorThe way B2B brands work with partners such as resellers is fundamentally changing, and driving consistent growth requires something more radical than a business-as-usual approach.
KFC UK sales fall as inflation crisis bites
Niamh CarrollPizza Hut and KFC owner Yum! Brands says it is feeling the impact of inflation more in the UK than in other European markets, with both brands seeing a decline in sales.