Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
How consistency helped Bumble diversify
Chris SutcliffeBumble’s VP EMEA and APAC marketing Naomi Walkland explains how the female-first dating app kept the brand focused on its core proposition even as it diversified into new products and territories.
John Lewis launches 2023 Christmas activity to drive ‘consideration to conversion’
Chris SutcliffeThe high street retailer’s 2023 Christmas campaign is the first created by Saatchi and Saatchi.
‘Positively dissatisfied’: M&S CEO eyes personalisation improvements to further bolster performance
Chris SutcliffeMarks & Spencer’s ongoing investment in style and Sparks has led to growth in sales and profit but chief executive Stuart Machin argues the journey is not over.
M&S Food celebrates Christmas with Ryan Reynolds and Rob McElhenney
Chris SutcliffeM&S Food is bringing back Dawn French for a third installment of its Christmas fairy campaign. This year she is joined by Hollywood A-listers Ryan Reynolds and Rob McElhenney.
M&S tells customers to take it easy and ‘Love Thismas, not Thatmas’ for Christmas
Chris SutcliffeThe clothing and home campaign for M&S features a number of celebrities including Hannah Waddingham encouraging the public to embrace only the things they love about the festive season.
‘We’re not giving up brand equity’: The inside story of Nationwide’s rebrand
Chris SutcliffeThe world’s largest building society is undertaking its biggest rebrand in almost 40 years. Here’s why 2023 was the moment to do so.
Pernod Ricard looks to effectiveness drive to outperform bigger spending rivals
Chris SutcliffeThe drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.
M&S brand outperforms rivals as it returns to FTSE 100
Josh StephensonM&S is outperforming its high street rivals across all key brand health metrics, according to data from YouGov BrandIndex.
‘Range inflation’ is a sign Tesla has lost sight of its customers
Mark RitsonOur marketing columnist reviews the recent controversy over the driving range of Teslas and revises his assessment of the company’s market orientation.
ITV’s CMO on how the strength of its brand let it absorb negative headlines
Molly InnesDespite a 79% decrease in profits, and the fallout from the This Morning scandal, CMO Jane Stiller insists the ITV brand is in a strong position as she looks ahead to a more positive second half.
Diageo ends Diddy partnership
Molly InnesThe Guinness maker has dismissed the rapper’s “baseless complaint” of racism after he accused it of failing to get behind their joint venture on tequila brand DeLeón.
Marketoonist on the impact of ChatGPT
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Bud Light brand health shows no sign of recovery as impact of backlash persists
Niamh CarrollBud Light’s brand health plummeted following the controversy surrounding its partnership with a transgender influencer, with consumers across the board now looking at the brand unfavourably.
Brands urged to stand behind their Pride campaigns
Rachel LawlerBrands are being encouraged to stand by their Pride campaigns this month, after backlash following inclusive Bud Light and Target launches