How Mars got 75 billion impressions from people talking about Bounty
Marketing Week ReportersThe potential cull of Bounty from the Celebrations tub sparked frenzied debate from the pages of the New York Times to Good Morning Britain.
How to harness audiences’ attention in a fragmented media landscape
Marketing Week PartnerToday’s consumers are inundated with media vying for their attention, as delegates heard at this year’s Festival of Marketing. So how can cultivating ‘fandom’ help brands cut through?
How to build enduring brand equity in 2023 and beyond
Marketing Week PartnerFrom content’s role in modern branding to navigating challenging times, in this interview with Blackbear head of marketing Stefan Maritz, Bynder offers actionable insights for aligning brand awareness and value creation.
A roadmap for B2B content success: Experimentation, customer expectations and generative AI
Marketing Week PartnerAt a recent Bynder event, Forrester guest speaker Phyllis Davidson shared invaluable insights that can help marketers and CMOs enhance their content strategies and engage with their target audiences effectively.
Four key tips for your content strategy in 2023
Marketing Week PartnerDiscover how strategic investments in content operations, integrated ecosystems and content experiences can drive success for marketing professionals in 2023.
How smart creativity drives results on TikTok
Marketing Week PartnerDeliver best-in-class campaign performance with exclusive insights from TikTok’s own research.
Better content creation and management: Three best practices to boost your team
Marketing Week PartnerNavigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
Marketoonist on brand suitability
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How TikTok is leading the new era of creative direction for TV ads
Tom StoneWith Gen Z’s broadcast TV consumption down by two thirds in a decade, and marketing budgets squeezed, TV ads need to adapt and work harder than ever.
Adidas on its strategy to stop women dropping out of sport
Marketing Week ReportersTo coincide with the launch of its period-proof product, Adidas created a free lesson plan equipping young people with the tools to manage their cycle through nutrition and exercise.
Marketoonist on podcasts
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How Barclays achieved record ROI by embracing the ‘Moneyverse’
Marketing Week ReportersDetermined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
Brands’ secret weapon: Why metadata will make you a better marketer
Erica GunnImage recognition within digital asset management software can now assign keywords and other metadata automatically, cutting the time marketers waste searching for files.
Exploitative vs empathetic marketing: How choosing the right moments can define campaign success
Tom StoneReal-time reactive communications, far from being intrusive, can be key to offering support to your target consumers at the moments when it is most valuable to them.
Why Channel 4 revived 90s icon Smash Hits magazine
Marketing Week ReportersTo ensure its comedy hit Derry Girls went out with a bang, Channel 4 masterminded the return of iconic music mag Smash Hits to take fans back to the 90s.