The future of digital advertising: Four key trends shaping 2024
Samantha AllisonMacroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year.
How data storytelling puts the customer at the heart of the message
Marketing Week PartnerData storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.
Marketoonist on intent signals
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How to enhance customer loyalty through personalised experiences
Marketing Week PartnerThe hospitality industry thrives on providing customers with experiences designed around their preferences.
A new era for digital advertising beckons
Bryan ScottThe phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a result.
Marketoonist on marketing ROI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Pinterest’s B2B marketing lead: ‘Following the money’ is key to making the case for investment
Niamh CarrollBeing able to demonstrate the revenue-generating potential of any proposed spend is essential to convincing key stakeholders to invest in marketing, says Pinterest’s Grace MacDonald.
It’s the final (cookie) countdown – are you ready?
Chloe NichollsThe final phase-out of third-party cookies on Google’s Chrome browser is less than a year away. Here’s how marketers should prepare.
Marketoonist on third-party cookies
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Boots’ brand investment paying off as market share increases for ninth consecutive quarter
Josh StephensonBoots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off.
Grocery inflation, Pride, social use: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Brand value impacted by gap between sustainability performance and perception
Josh StephensonMicrosoft and Lidl are the big winners in Brand Finance’s inaugural Sustainability Gap Index, while it suggests Tesla could face a potential backlash.
How the global ad industry is evolving to meet data privacy expectations in 2023
Marketing Week PartnerMarketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
Government stops short of gambling ad ban but demands more action on targeting
Molly InnesThe government’s long-awaited gambling white paper, released today, has called for more action from the industry on targeting, promotions and data use.
Premier Inn owner hails brand marketing a ‘powerful tool’
Josh StephensonThe hotel chain, owned by Whitbread, saw profits increase by 19% compared to pre-pandemic levels as CEO Dominic Paul credits the strength of the Premier Inn brand.