Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China describes how to overcome some of the challenges for Western brands seeking to sell online into China.
This quick guide provides looks at the principles, techniques and metrics behind the delivery of exceptional customer experiences.
This quick guide offers an introduction to data-driven marketing and the benefits of deeper customer insights. It offers practical guidance and frameworks for using data to optimise marketing efforts.
This quick guide provides advice for businesses seeking to define or rework their brand purpose.
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.
This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach, as well as how businesses can develop a long-term strategy to help them face challenges now and in the future.
This quick guide looks at techniques for measuring digital marketing effectiveness in an increasingly customer-centric market, and discusses strategies for success amid technical and regulatory industry changes.
In this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
This quick guide provides an overview of consumer neuroscience and its application in digital marketing. It looks at how key concepts from consumer psychology can inform content, messaging and user experience (UX) design.
As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.
This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.