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How should marketers plan their outreach to content writers?
In this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
‘Micro-upskilling’: The DMA on its plan to help tackle the digital skills shortage
Niamh CarrollThe launch of the scheme follows government research revealing 46% of businesses have struggled to recruit for roles that require data skills.
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Top ten Nike ‘Just Do It’ ads
Seb JosephNike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry. As the company celebrates the 25th anniversary of its famous slogan, Marketing Week picks out ten of the most memorable ads it has graced during that time.
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Ehrenberg-Bass: Linking brand messages to buying situations wins ‘the mind and the market’
Charlotte RogersBased on the premise that “memories generate sales”, new research from Ehrenberg-Bass urges B2B marketers to build “wider, fresher networks” by tapping into the power of category entry points.
‘Combining left and right brain is fascinating’: One marketer on serving customer and company
Josh StephensonFormer P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
It’s time The Body Shop became exciting as well as ethical
Helen EdwardsThe Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
Halfords introduces dynamic pricing in garages
Niamh CarrollMotor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.