From 
How to attract more Chinese consumers to your existing ecommerce site
Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China describes how to overcome some of the challenges for Western brands seeking to sell online into China.
The China ecommerce landscape has a scale and complexity that makes it both an exciting and daunting prospect for brands.
At $2.8trn in 2022 (Insider Intelligence forecast), the market makes up roughly 40% of all global ecommerce, predicted to grow to $4trn and 50% by 2026.
