Why brands are banking on new store formats amid cautious return to the high street
Matthew ValentineWith a host of retailers returning their attention to physical retail, finding new formats that entice consumers could be key to growth.
Unilever credits ‘effectiveness of innovation’ for Q1 growth
Matthew ValentineOutgoing Unilever CEO, Alan Jope, said its top performing brands are benefitting from the “strongest innovation line-up” it has had for years.
Most CMOs lack confidence in their sales and marketing model, study finds
Matthew ValentineThe majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.
Brands ramp up recruitment plans but ‘roadblocks’ remain
Matthew ValentineBrands are returning to the recruitment market, but skills shortages and inflationary wage demands are holding up the traffic.
Les Binet: Long-term brand building plus creative advertising is the key to firmer pricing
Matthew ValentineBrand building gives companies greater flexibility in setting the prices that customers will pay, but the strategy requires commitment, says Les Binet.
Discounts and sales promotions spearhead growth in budgets
Matthew ValentineMarketing spend on discounts and loyalty rewards at its highest level for two decades as the cost of living crisis bites into consumer spending.
How contrasting print ads from Cartier and Yeo Valley grabbed consumer attention
Matthew ValentineOne takes a minimalist approach while the other is crammed full of text, but both made consumers stop and take note.
Why retailers are using loyalty cards as a promotional paywall
Matthew ValentineAre retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?