Marketing Week Explores: The trouble with Pornhub and the value of NPS

In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS.

By Marketing Week Reporters 25 Nov 2019 3:14 pm

In this edition of Marketing Week Explores, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage for Unilever after its brand Dollar Shave Club was found to be advertising on pornography site Pornhub.

Admitting the direct-to-consumer brand, which Unilever bought in 2016 for $1bn, had previously enjoyed “operational independence”, Unilever has now vowed to stop its brands running adverts on porn sites.

Plus, is NPS a true measure of customer sentiment? Rogers discusses the pros and cons of using Net Promoter Score as a gauge of customer satisfaction and asks its founder Fred Reichheld why using NPS as a bonus metric is “asking for trouble”.

Join Charlotte, Ellen and host Molly Fleming for this and more on the latest edition of Marketing Week Explores.

Analysis Uncategorized

Is NPS a true measure of customer sentiment?

Charlotte Rogers

To some it’s practical and compelling, to others reductive and simplistic, but is NPS a true gauge of customer sentiment or a symptom of marketers’ obsession with numbers?

News Uncategorized

Unilever CEO tells activists to ‘call us out’ amid plastic criticism

Molly Fleming

Unilever’s CEO Alan Jope is calling on activists to pressure the company to be better on climate and social issues after reports criticised the FMCG giant’s plastics progress.

Hide Comments Show Comments

Comments

You must be logged in to post a comment.

News Uncategorized

Halfords introduces dynamic pricing in garages

Niamh Carroll

Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.