Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
AB InBev’s in-house agency draftLine has quadrupled in size since it began in 2019 and is now setting its sights on a new test and learn lab.
Mercedes-Benz UK marketing director shares how new ways of working are helping the luxury car brand improve creativity and why innovation comes from people saying ‘yes’ more than they say ‘no’.
The industry’s response to #MeToo aims to ensure office life in 2021 avoids a return to an “old normal” with a refreshed code of conduct and new training.
GSK is training marketers across its brands to ensure they are asking important questions about diversity and how to produce inclusive marketing.
Coca-Cola’s chief financial officer explains how the company is balancing leveraging scale with more ‘intimate’ marketing efforts.
Travel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
Katherine Whitton may be leaving Specsavers after three years, but she looks back with pride on a tenure, which has included negotiating the challenge of Covid-19 and repositioning the brand.
The industry has launched Ad Net Zero, which calls for brands and agencies to commit to a five-point plan to reduce CO2 emissions.
L’Oréal’s ecommerce business has almost doubled during the pandemic as shoppers seek beauty products online.
O2’s first foray into festive advertising features its brand mascot Bubl helping a young girl take part in the sport she loves despite lockdown.
Tesco is hoping to provide some reassurance this year that even if you have done something naughty you can still treat yourself this festive season.
McDonald’s hopes its festive campaign will help families reconnect with each other this Christmas.
How do you convince people that marketing is not a cost but an investment? Rewilding Britain is using a three-part strategy to win over sceptics.