Why Adobe has signed a three-year deal to be the new lead Women’s FA Cup sponsor
Molly InnesAdobe is the latest brand to tap into the opportunity of women’s sport, as the FA announces it will sponsor the Adobe Women’s FA Cup until at least 2026.
Molly Innes
Iceland cuts marketing spend and will focus on promoting ‘great value’ and own label
Molly InnesLast week, chairman Richard Walker said the budget supermarket wasn’t putting out a Christmas ad so it could invest in supporting its customers.
Is Mars the answer to Hotel Chocolat’s global expansion woes?
Molly InnesThe loss-making chocolate brand has been bought by Mars for £534m, as its new owner looks to boost its premium appeal.
Inside Asos’s plan to ‘rebuild’ its brand affinity and marketing team
Molly InnesAsos’s top marketer on how he got the Asos board to buy-in to a £30m brand investment, how he is rebuilding the business’s marketing team and why marketing is well placed to get Asos back on track.
Brands to spend record £9.5bn on Christmas advertising
Molly InnesMedia inflation set to lift ad spend by 4.8% this Christmas, according to Advertising Association and Warc data.
Women’s sport is bringing new people into sport, data suggests
Molly InnesThe latest Women’s Sport Trust research shows 2023’s viewing figures are down on last year’s, but there was record growth in golf, cricket and netball.
‘It’s no secret we had a perception issue’: How Sports Direct is using Christmas to boost its brand
Molly InnesChristmas is a “great barometer” for seeing where the brand is at, says Frasers Group CMO Beckie Stanion.
‘More fun and modern’: Waitrose on its party-focused Christmas ad
Molly InnesFor its first ad with Saatchi and Saatchi, Waitrose is pushing “against the norms” of Christmas advertising, says customer director Nathan Ansell.
Asos is investing £30m in brand building as it eyes a move away from ‘seductive’ performance marketing
Molly InnesThe online retailer wants to be profitable by the end of its 2025 financial year, as it looks to ‘re-invent’ its marketing efforts.
‘Pretty shocking’: What’s happening with junior marketer salaries?
Molly InnesSalaries at the junior end of the spectrum have increased, suggest marketing recruiters, however 2023’s uncertain job market, off the back of a strong 2022, has caused big problems for job-seeking marketers.
Mattel’s ‘robust marketing’ pays off with Barbie sales uplift
Molly InnesBarbie sales grew 16% in the last quarter off the back of Barbie-mania this summer, with its CEO crediting its ‘innovative’ marketing arm.
‘Try before you buy’: Why are brands increasingly hiring marketers in contract roles?
Molly InnesOne recruitment firm has seen a 59% increase in contract roles this year, but the reasons for marketers stepping into interim positions vary.
Recruitment intent slows as competition for skilled staff causes problems
Molly InnesData from IPA Bellwether shows a consecutive drop in the percentage of firms looking to hire in the next three months.
How England Rugby is investing in marketing to grow the girls’ game
Molly InnesEngland Rugby has launched a long-term brand platform in the hopes of doubling participation in rugby union for girls aged nine to 18.
Premier Inn credits brand investment for helping it become ‘one of the UK’s favourite brands’
Molly InnesThe Whitbread-owned hotel chain says brand strength, and quality of product has also helped reduced the percentage of rooms being sold for under £80 a night to 37%, and the level of repeat bookings claiming 86% of sales are from returning customers.
‘Commercially sustainable’: Why it’s time for brands to start backing women’s sport beyond big tournaments
Molly InnesEngland and Chelsea’s Jess Carter says brands need to get behind women’s sport on a domestic level, and not just for the glory.