‘Try before you buy’: Why are brands increasingly hiring marketers in contract roles?

Contract roles are hardly new and aren’t specific to marketing alone. But as brands continue to make cuts to marketing teams amid a weary economic environment, many are no longer looking to fill permanent senior roles, if hiring for them at all.

In fact, marketing recruitment firm 3Search saw a 59% increase in contract roles on its recruiters’ books in the first half of this year, a trend that doesn’t appear to be going away anytime soon.