Regardless of what technology the future will bring, it is clear that artificial intelligence is already automating much of our work. In the long term, AI’s contribution to many industries will only increase.
Two former TikTok Award winners share the secrets of their success.
Artificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation.
Discover how strategic investments in content operations, integrated ecosystems and content experiences can drive success for marketing professionals in 2023.
Deliver best-in-class campaign performance with exclusive insights from TikTok’s own research.
Crafting captivating interactions at every touchpoint presents brands with a unique opportunity to establish deep connections with their audiences, reaching new heights of success.
The demands of digital advertising mean that automation is indispensable for aligning design and marketing.
A recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.
Navigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
Research shows news brands can help advertisers establish a trusting relationship with consumers that translates into profit.
Marketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
Despite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains.
Building brand trust has a direct relationship to profit. Research from Newsworks reveals a new perspective on what’s behind it, its direct relationship to news brands, and how it can be managed to drive marketing effectiveness and revenue.
Marketers can no longer afford to put sustainability on the backburner. That includes selecting media that fully reflects their commitment to CSR. But how can they set aside misconceptions to ensure they’re making the right choice?
Forrester’s latest research into the loyalty market demonstrates the things brands need from technology vendors, with Comarch named a strong performer.