What marketers need to know about ethics in modern marketing
Marketing Week PartnerMarketing ethics is an increasingly complex and risk-strewn area, which makes it more important than ever for marketers to be well versed in its principles.
Are you paying attention to attention?
Marketing Week PartnerCommon metrics such as reach, frequency and impressions tell marketers nothing about advertising effectiveness. Attention is the metric that matters.
How to collaborate and conquer when creating digital experiences
Marketing Week PartnerCommunication is vital for collaboration, but developers and designers sometimes seem to speak different languages – here’s how to bridge the gap.
Why greenwashing should never wash with brands, or their agencies
Marketing Week PartnerBrands can’t pay lip service to sustainability, they must back up their creative with planet-friendly behaviours, the newly launched agency Morpho believes.
How the role of the CMO is evolving in an increasingly digitalised world
Marketing Week PartnerInsight-driven decisions and a data culture that supports creativity are the lynchpins of the CMO role in today’s digital economy.
How newsletter sponsorships can supercharge your marketing plan
Marketing Week PartnerWhat’s a newsletter sponsorship, and how can it work for your brand? Here’s what you need to know to make the most of this tactic.
How data can empower brands to engage on the customer’s terms
Marketing Week PartnerAt the Festival of Marketing, Vodafone and Tealium talked through the personalisation promise being delivered by customer data platforms.
Use ‘agile intelligence’ to keep pace with a digital world
Marketing Week PartnerIn the last two years, the digital ecosystem has changed drastically, as has the way customers engage and interact with digital platforms. Yet currently too few companies are managing to keep up and reflect this ‘new normal’. So, what’s the solution?
Why context, not content, is king in advertising
Marketing Week PartnerIf marketers want to create digital campaigns that resonate with the right consumers, then context – be it ad placement, targeting or creative – is crucial.
The ‘boom moment’: How to uncover new brand stories through customer insight
Marketing Week PartnerCustomer research can help brands find new narratives that drive engagement, leads and sales, as delegates heard at the Festival of Marketing.
How Avon laid foundations for multichannel personalisation
Marketing Week PartnerThe international beauty giant shares the initial steps on its journey to providing a seamless, one-to-one customer experience across multiple sales channels.
Whole-brand thinking: The ‘no-brainer’ that gives your brand the attention it deserves
Marketing Week PartnerMarketers can secure their business’s buy-in if their marketing strategy delivers commercial outcomes, by building strong brands that meaningfully resonate with consumers.
Hybrid work: Get set to thrive in 2022 and beyond
Marketing Week PartnerNew research by Smartsheet analyses the benefits of hybrid work and what needs to change to make it a success.
How brands can harness the ‘quick commerce’ boom
Marketing Week PartnerAs pandemic panic left supermarket shelves empty and delivery slots full, a new generation of grocery services began to emerge. What opportunities could these rapid grocery delivery services hold for brands?
The five driving forces of FMCG consumer behaviour
Marketing Week PartnerConsumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt.