The show must go on
Marketing Week PartnerAdvertisement feature Using a tactical in-store salesforce can give the high street the edge over online retailers. Chris Wareham on how the in-store sales arena is getting ever more competitive.
Home and away
Marketing Week PartnerAdvertisement feature Ensuring consistent, top-quality delivery on experiential campaigns across the globe requires the right staff, the right partners and the right processes, says Rob Quinn.
Room mates
Marketing Week PartnerAdvertisement feature Showrooming might have been the hit of 2013 but this year ‘webrooming’ is set to rocket. But using both together is how consumers will really feel the benefit, says Emma Ede.
Off the rack or tailored, Sir?
Marketing Week PartnerAdvertisement feature Experiential marketing’s unique level of flexibility can generate truly thrilling campaigns, say Alex Smith and Adam Curry.
Events, experiential and exhibitions – time to work together?
Marketing Week PartnerAdvertisement feature Tradition dictates thate experiential, exhibitions and events stand divided. In a world where integrated communications is key, Ed Vickery says it’s time to change this mentality.
True blue-sky thinking
Marketing Week PartnerAdvertisement feature The right use of inflatables can make your experiential campaign stand out and get the conversation started between brands and consumers, says Adam Barclay-Faulkner.