Subscriber Exclusive 
What is the impact of marketing’s age diversity ‘blind spot’?
What are the consequences of a lack of age diversity in marketing teams on consumers and how can brands remedy the problem?
By Molly Innes
In 2020, Eleanor Mills launched Noon, a community platform the former Sunday Times editorial director describes as “empowering women at midlife”.
“What we see in our community is over half the women feel invisible to brands,” Mills tells Marketing Week. All the more concerning given the majority of Noon’s community say they’re more likely to buy from a brand that represents them.
