With more than half of marketers looking for a new role, what is the best way to navigate the hurdles of a recruitment system that has never demanded more from candidates?
A third of marketers aren’t receiving upskilling from their employers, according to Marketing Week’s 2023 Career and Salary Survey. What are the consequences, and what can marketers do themselves?
More than half of marketers believe their employer is providing adequate training, while the vast majority feel they already have the right combination of skills required by businesses.
Marketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
Marketing Week’s 2023 Career and Salary Survey reveals the skills gaps businesses are identifying, with a lack of understanding around data and analytics coming top.
From focusing on the short term and worrying about a recession to not defining brand management, why do marketers think their businesses are undervaluing skills that focus on the long term?
Data from Marketing Week’s 2023 Career and Salary Survey reveals Gen Z marketers feel the most secure in their roles and least confident, but the trend reverses as marketers age.
Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy, brand management and data analysis ranking highest.
Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.
What are the consequences of a lack of age diversity in marketing teams on consumers and how can brands remedy the problem?
The majority of marketers feel confident in their ability to influence change, according to our 2023 Career and Salary Survey. But there is still a gap between B2B and B2C when it comes to businesses understanding of marketing’s role.
The 2023 Marketing Week Career and Salary Survey reveals marketing’s strategic role within businesses has risen in the last twelve months, as brands look to marketers to help navigate the challenging environment.
With this year’s Career and Salary Survey revealing the bulk of marketers are under 45, what’s happening to shape the industry in this way?
Given most marketers responding to Marketing Week’s exclusive 2023 Career and Salary Survey are aged 45 and under, does the industry have a persistent age issue to address?
The 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.