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Ageism: Is marketing ‘obsessed’ with hiring digital natives?
From a lack of transparency to the misconception only under 35s possess digital skills, marketers address the ageism rife in recruitment.
By Molly Innes
While headlines claim a war for talent is underway thanks to Covid’s ‘Great Resignation’, some marketers insist this is not the full story.
It’s “total rubbish”, says Colin Lewis, former OpenJaw CMO and Marketing Week columnist. “If there is a war going on in the war for talent, that means there must be an enemy. But there is none,” he argues.
