As travellers look to upgrade their holidays in search of post-Covid travel experiences, TUI is on a mission to broaden its offer beyond the package holiday.
Travel group TUI is setting off on a journey into the world of post-pandemic holidays with a fresh brand identity, putting the joy of a getaway at the heart of its messaging.
TUI now acts on customer insight “almost immediately”, a change brought about by the pandemic that CMO Katie McAlister says must remain in place if it is to retain a competitive advantage.
Major brands are supporting the launch of the first industry-wide census to assess the extent of the diversity and inclusion problem, the results of which will form an action plan.
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
The broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Marketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.