At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nationwide’s first rebrand since 1987 to marketers sharing alternatives to the funnel, it’s been a busy week. Here is my take.
While the traditional sales funnel still has some uses internally, marketers at PwC, Goldman Sachs Asset Management and Jellyfish Global agree it is no longer fit for B2B buyer journeys.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to shout about what a career in marketing could offer to the next steps for Pret’s subscription offer, it’s been a busy week. Here is my take.
The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
Five black entrepreneurs have each secured £100,000 of TV advertising airtime and business support as part of Channel 4 and Lloyds Bank’s Black In Business initiative.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From M&S’s re-entry to the FTSE 100 to the pitfalls of quantitative research, it’s been a busy week. Here is my take.
The confectionery giant has appointed its first chief customer officer to “develop and consolidate” its consumer strategy across Europe.
Falling inflation, higher interest rates and rising weekly earnings boosted people’s confidence in August.
The marketer and passionate industry advocate passed away peacefully on Monday after a two-year battle with cancer.
Esprit’s new CEO admits the brand has been “lost for a long time”, but with its first brand chief in place, it is now looking to re-establish the retailer as a global leader in fashion.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the importance of putting strategy first to elevating the position of marketing, it’s been a busy week. Here is my take.
The social platform’s global marketing lead emphasises the need for a balanced approach, particularly in times of economic uncertainty, and the importance of backing up success with evidence.
Every key measure of consumer confidence dropped in July as people continue to struggle to make ends meet.
Musk tweeted at the weekend that Twitter’s ad revenue is down nearly 50%, despite claiming in April “almost all” advertisers had returned to the platform.
Investment in marketing has helped PepsiCo improve “perceived value”, meaning it has been able to raise prices without losing customers.
Over the past five years, McDonald’s has been on a mission to establish a “creative excellence and effectiveness culture”, which has allowed it to prove the value of marketing and show how brand building contributes to business success.