Boots CMO Pete Markey on ‘bottling the magic’ to turn a brand around
Marketing Week’s Marketer of the Year on why he wasn’t overawed by the challenge of revamping Boots, key lessons from his career in marketing and his Take That moment.
Pete Markey has never shirked from a challenge. A career spent predominantly across the financial services and insurance categories could have been continued until a happy retirement. Instead, he took on the mammoth challenge of reviving a British institution in beauty and health brand Boots – and what a job he has done.
Fresh from being crowned Marketing Week’s Marketer of the Year 2023, Markey explains how he had plenty to learn upon taking on the role in February 2021 in the wake of the pandemic. But rather than be overawed by the task – he set about simply getting to know the business.
