How HSBC unified the banking sector to fight domestic abuse
Marketing Week ReportersThe bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
Marketing Week Awards 2023
How O2 overtook rivals with thanks to a festive purpose push
Marketing Week ReportersTaking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.
How Mars got 75 billion impressions from people talking about Bounty
Marketing Week ReportersThe potential cull of Bounty from the Celebrations tub sparked frenzied debate from the pages of the New York Times to Good Morning Britain.
How Tesco reached 42 million people on TikTok
Marketing Week ReportersSome 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.
How Aldi reached millions to achieve social media fame
Marketing Week ReportersFrom a spat with M&S over its Cuthbert cake to launching clothing on TikTok, Aldi notched up almost 2 billion impressions during its three-year social push.
How ITV drove a 129% streaming subscription uplift
Marketing Week ReportersWhile the wider sector faltered following a post-Covid viewership crunch, ITV dug deep to invest £165m in the launch of streaming service ITVX.
How a tie-up with Absolut helped Heinz turbocharge sales by 50%
Marketing Week ReportersA sellout collaboration with vodka brand Absolut saw pasta sauce overtake ketchup as Heinz’s top selling product.
Boots CMO Pete Markey on ‘bottling the magic’ to turn a brand around
Josh StephensonMarketing Week’s Marketer of the Year on why he wasn’t overawed by the challenge of revamping Boots, key lessons from his career in marketing and his Take That moment.
Boots’ Pete Markey named Marketer of the Year
Marketing Week ReportersThe Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
Guinness scoops Brand of the Year prize
Marketing Week ReportersFrom becoming Britain’s most popular pint to its remarkable sales growth across Europe, Marketing Week’s Brand of the Year has had a year to remember.
Cadbury, Guinness and ITV win big at the Marketing Week Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Cadbury, Brand of the Year Guinness and Boots CMO Pete Markey, who is Marketer of the Year.
Winner of the inaugural Talent Trailblazer Award revealed
Marketing Week ReportersVCCP scoops the top prize as four other worthy projects make the shortlist. The Talent Trailblazer Award, created in partnership with the Advertising Association, celebrates the organisations and individuals in the industry opening up opportunities to new talent.
Don’t get ‘bamboozled’: Marketers on the best approach to research and category entry points
Michaela JeffersonIn the next installment of our series looking at what it takes to build brands effectively, marketing leaders from Sage, Boots, Guinness and Yorkshire Tea – four of the five brands shortlisted for the coveted Brand of the Year prize at the Marketing Week Awards – share their thoughts on research and category entry points.
Vote for your Brand of the Year 2023
Marketing Week ReportersThe shortlist for the Marketing Week Awards 2023 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Marketing Week Awards 2023 Brand of the Year shortlist revealed
Marketing Week ReportersFive brands have been shortlisted for Brand of the Year at the 2023 Marketing Week Awards, with the winner to be announced in November.