Halfords introduces dynamic pricing in garages
Niamh CarrollMotor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
‘Confidence and credibility’: How Morrisons’ focus on effectiveness is bolstering marketing
Chris SutcliffeMorrisons’ top marketer says its focus on effectiveness is helping to demonstrate marketing’s role in supporting business growth.
AO World: Building brand awareness is our ‘biggest opportunity’ for growth
Niamh CarrollElectrical retailer AO World is investing £15m in brand-building across its current financial year as it seeks to drive growth through increased awareness.
‘Don’t show up differently’: Tesco launches Christmas ad that extends its focus on quality and value
Chris SutcliffeTesco has launched its Christmas ad for 2023 – but despite the festive trappings its group customer director Emma Botton says it is important to be consistent for its consumers.
Iceland cuts marketing spend and will focus on promoting ‘great value’ and own label
Molly InnesLast week, chairman Richard Walker said the budget supermarket wasn’t putting out a Christmas ad so it could invest in supporting its customers.
Gap pledges to ‘up its game’ on marketing amid effectiveness push
Charlotte RogersThe clothing giant promises to regain “legendary marketing” status and move away from tactical executions through a commitment to effectiveness.
Is Mars the answer to Hotel Chocolat’s global expansion woes?
Molly InnesThe loss-making chocolate brand has been bought by Mars for £534m, as its new owner looks to boost its premium appeal.
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Dr Martens creates brand chief role as part of mission to become £2bn revenue brand
Chris SutcliffeDr Martens’ non-executive director Ije Nwokorie will take on the newly-created role of chief brand officer.
How Tesco reached 42 million people on TikTok
Marketing Week ReportersSome 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.
Back to the future? What’s next for the Body Shop brand
Niamh CarrollThe Body Shop has a strong brand and the best sustainability perceptions of any UK cosmetics brand, according to Brand Finance. Its new private equity owners should continue to build on this to drive growth going forward.
How Aldi reached millions to achieve social media fame
Marketing Week ReportersFrom a spat with M&S over its Cuthbert cake to launching clothing on TikTok, Aldi notched up almost 2 billion impressions during its three-year social push.
John Lewis Christmas ad achieves highest effectiveness score since 2020
Niamh CarrollThis year’s Christmas ad featuring Snapper the Venus flytrap has achieved John Lewis’s highest effectiveness score since 2020, according to System1; however, the ad has failed to land in the top 10.
McDonald’s releases Christmas instalment of ‘Raise Your Arches’ platform
Niamh CarrollMcDonald’s has released the third instalment in its ‘Raise Your Arches’ ad series for the festive season. The first iteration of the platform saw it achieve an ‘exceptional’ branding score, according to System1.
Domino’s prepares for launch of loyalty scheme in the UK
Niamh CarrollDomino’s will roll out a loyalty scheme in the UK next year but CEO Andrew Rennie was keen to stress that it is not a silver bullet solution to driving purchase frequency for the brand.