‘Many moving parts’: As Aldi and Lidl continue to soar, what next for UK supermarkets?

Traditional supermarkets will have to work extremely hard to maintain market share in 2023, say analysts, as consumers put price and value above all else amid the intensifying cost of living crisis.

Last year was a disruptive one for the sector, bringing the end of the traditional ‘big four’ supermarkets with the largest market shares. Until September this had been Tesco, Asda, Sainsbury’s and Morrisons, until discounter Aldi replaced the latter as the UK’s fourth biggest supermarket.