Asda’s customer chief on the ‘bigger punch’ of value and quality in its Bublé-fronted Christmas ad
Chris SutcliffeAsda teased the inclusion of singer Michael Bublé in its Christmas ad last week, with the full ad launching on TV this evening.
Sainsbury’s recruits Rick Astley for its employee-led Christmas campaign
Chris SutcliffeThe UK-based supermarket chain has joined the festive celebrations by highlighting its employees, customers and pop singer Rick Astley.
Sainsbury’s focus on value pays off as it takes market share from discounters
Chris SutcliffeSainsbury’s has recorded strong retail sales growth in the first half of its financial year, having eaten into the market share of Aldi and Lidl for the first time.
Sainsbury’s credits value drive for return to volume growth
Niamh CarrollSainsbury’s saw a return to volume growth in its most recent quarter, with CEO Simon Roberts suggesting its investment in lowering prices has helped to improve value perceptions.
Sainsbury’s commits to further investment in value as it fights to maintain market share
Niamh CarrollThe supermarket says initial take up of its Nectar Prices scheme launched earlier this month, has been “way ahead” of expectations.
Why retailers are using loyalty cards as a promotional paywall
Matthew ValentineAre retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Sainsbury’s takes on Tesco Clubcard with Nectar Prices launch
Michaela JeffersonSainsbury’s, Boots and Tesco have now all shifted the focus of their loyalty schemes towards offering customers more immediate value, as the cost of living crisis changes buying behaviour.
‘Many moving parts’: As Aldi and Lidl continue to soar, what next for UK supermarkets?
Niamh CarrollSupermarkets have reported strong Christmas results despite economic headwinds, but analysts say for the traditional grocers, this good fortune is unlikely to last.
Sainsbury’s staves off competition from discounters with ‘record’ Christmas sales
Niamh CarrollSainsbury’s focus on value has helped the supermarket fend off competition from the discount supermarkets over Christmas, as traditional grocers battle to maintain market share.
Sainsbury’s to invest £50m in lower prices as discounters gain market share
Niamh CarrollSainsbury’s, Tesco and Morrisons have all lost market share over the 12 weeks to the end of November, while discounters Aldi and Lidl have made gains, Kantar data reveals.
Sainsbury’s heroes premium range in Christmas ad starring Alison Hammond
Michaela JeffersonDriving awareness and salience of the Taste the Difference brand has been a core mission of Sainsbury’s throughout the year, head of campaigns Laura Boothby says.
Positioning with vs against: Does comparing to rivals really pay off?
Matthew ValentineTesco and Sainsbury’s price-matching to Aldi. Amazon drawing comparisons to Tesco. Asda matching to Home Bargains. Is the trend for positioning with – rather than against – rivals a good idea?
Sainsbury’s: Premium sales remain resilient despite cost of living crisis
Michaela JeffersonThe grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Sainsbury’s ramps up value push with promise to undercut rivals
Lucy TesserasSainsbury’s CEO Simon Roberts says value will remain the “key priority” for the supermarket over the coming year, as it commits to “keeping prices low” despite rising inflation.
Sainsbury’s ‘eye-catching’ recipe crowned most effective ad of February
Michaela JeffersonSainsbury’s magazine recipe scored in the top 30% of UK ads for its ability to grab attention, as well as in the top 25% for building salience and the top 10% for brand cues.