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Eurostar ups focus on loyalty to get ‘repeaters repeating’
As Eurostar’s merger with Thalys comes to fruition it is launching a new brand and campaign that focuses on the emotional side of travel to showcase its expanded network.
Eurostar is embarking on the next stage of its journey as it unveils “the new Eurostar”, including a new brand, website, app and loyalty programme, following its merger with Thalys International last year.
In addition to France, Belgium and the UK, the rail operator now has an expanded network across five countries, including Germany and the Netherlands and has its sights set on reaching 30 million passengers by 2030.
At the same time, it is keen to increase the frequency of travel among existing customers.
