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Essity on why successful innovation requires courage
Describing Covid as an accelerator for innovation, the global health and hygiene company believes courage is needed to create a culture comfortable with taking educated risks, although there is no one size-fits-all recipe for success.
The onset of Covid-19 had a big impact on brands across the marketing spectrum, not least health and hygiene company Essity which found itself on the “frontline” of the crisis.
“Covid has been an accelerator,” explained vice-president of brand building Gael de Talhouet, speaking at the Festival of Marketing: Fast Forward event.
