Inflation and developing news surrounding the Omicron variant has hit consumer confidence, as this month’s GfK data shows drops in major purchase intentions, personal and economic outlooks over the next 12 months.
Claiming to have “completed the hardest yards” of its transformation, Currys is celebrating its decision to consolidate its four brands and become a “simpler, more focused business”.
Ads for pizza brand Papa John’s and six cryptocurrency platforms have been banned by the Advertising Standards Authority, which plans to ramp up its focus on ads for crypto products and non-fungible tokens (NFTs).
Meta is pledging to give users greater control over how their data is used to target ads, as the social media giant calls for an industry-wide response to regain consumer trust.
As the battle for talent continues, the need to invest in employer branding is rising up the agenda.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
Michael Inpong has been at Müller since 2012 and has played a leading role in driving growth and the brand’s sports marketing strategy.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
With the help of its famous 90s mascot, Hofmeister raised over £632,000 with its crowdfunding campaign to fund the brewer’s marketing plans over the next few years.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
While ecommerce has grown in importance for shoe retailer Aldo since the pandemic, physical stores remain critical. One way the retailer is bridging the gap is through the introduction of “omni-associates”.