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How one brand’s recruitment revamp drove record engagement
Winner of the Marketing Week Award for Brand Innovation, care home group Anchor amplified its recruitment by investing in social media, targeting and employee research.
The twin pressures of Brexit and Covid meant last year there were at least 165,000 vacancies across the social care sector, a number which is only increasing. Indeed, one in 10 social care roles are unfilled and one in three care workers leave their jobs each year.
Faced with an industry-wide staffing crisis and its own employees out of action self-isolating, care home provider Anchor decided in April 2020 it needed a major recruitment drive and turned to the marketing team.
