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Salary Survey 2023: Brands opt for restructures and specialist skills to survive turmoil
As uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
Three years since the pandemic threw marketers’ working lives into turmoil, the level of uncertainty shows no sign of slowing down.
Some 41.1% of the more than 3,000 marketers responding to Marketing Week’s exclusive 2023 Career and Salary Survey experienced new team structures in the marketing department over the past 12 months. While this level is down on the 2022 (56.5%) edition of the survey, the numbers suggest a clear skew towards restructuring
