Catch up on all the highlights from the star-studded event
Anna Braithwaite, M&S’s top marketer for clothing and home, says the brand is back on track now it has the right balance between style, quality and value.
Yorkshire Tea’s marketing director says it’s wrong to frame conversations around traditional and digital channels as “or” rather than “and”.
Move aside, always-on marketing: brands need to be ‘always in’ to win the trust and attention of TikTok’s diverse communities.
Convincing senior leadership of the benefits of brand building in B2B is still a struggle for many marketers.
Optimising marketing budgets for short-term and long-term objectives comes down to finding the sweet spot for customer lifetime value, as Boden’s performance marketing and CRM director revealed at the Festival of Marketing.
Marketing leaders from Tesco, Costa Coffee and Octopus Energy share three cautionary tales about what can go wrong – and how to set it right – during your marketing career.
Speaking on a panel at Marketing Week’s Festival of Marketing, marketers from Manchester United and the Co-op examined the point of creativity.
Today’s consumers are inundated with media vying for their attention, as delegates heard at this year’s Festival of Marketing. So how can cultivating ‘fandom’ help brands cut through?
At the opening session of the Festival of Marketing 2023 Mark Ritson broke down the state of the industry in 2023 – with a particular focus on what it is doing wrong.
First Direct’s CEO Chris Pitt says he wants to invest in the bank’s infrastructure before spending big on marketing to grow its low awareness score.
While the traditional sales funnel still has some uses internally, marketers at PwC, Goldman Sachs Asset Management and Jellyfish Global agree it is no longer fit for B2B buyer journeys.
Stop doomscrolling on LinkedIn, be realistic and trust your gut is the advice from top marketers when it comes to protecting your mental health while searching for a new job.