‘No brand is an island, entire of itself, every brand is a piece of a market, a part of an occasion’. So brands working together in an integrated multi-discipline occasion based experiential activity are so much more engaging, says Brand Belief’s Brian George.
Brand View’s Dave Howard outlines the essential ways to optimise strategy and turn marketing, advertising and communications into effective sales generators.
Gift cards can boost promotions and help build long-standing relationships with staff and customers, says Sarah Chesterton at Sainsbury’s Business Direct. They are easy to administer, cost-effective, secure and easy to use –making them an ideal choice
Creative Translation’s Luke Innes says in order for brands to successfully adapt their global message overseas, they need to review their brand identity first and tailor it for each new market if they want to meet the expectations of local audiences.
Single customer view projects are costly and require buy-in from many departments, says Blue Sheep’s Iain Lovatt. He provides seven key considerations that need to be taken into account to ensure SCV success.
There is a general lack of understanding in the industry as to how content can be employed to acquire customers and retain them, says Branded3’s Stephen Kenwright.
The advertising technology sector – ‘ad tech’ – has come of age and can deliver significant benefits to brands and agencies. Adstream’s Ian Wheal sets out essential guidelines to follow when assessing potential software vendors.
Brands are failing to exploit the power of multi-sensory experiences to connect with audiences and help them onto the path of purchase. DCA Design’s Peter Kay sets out how to achieve valuable ‘sensory equity’.
Consumers can now explore their choices in ways they have never been able to before, forcing brands to work harder to differentiate themselves in a crowded market, says MaritzCX Europe’s Stephan Thun.
Neuroscience and behavioural economics could have the ability to influence consumers to behave in a certain way. Kinetic has been hypothesising, experimenting and learning how the science can be applied to out-of-home, with impressive results, says Anna Dobson.
The right technology is not the only vital ingredient for a successful programmatic campaign – advertisers must also have the right team on board and ensure there is complete transparency in reporting, says Periscopix’s Liz Rutgersson.
http://bcove.me/9ja3stzo Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
Wearable connected devices will not only transform lives by providing people with insightful personal data encouraging a change in behaviour with regard to fitness and wellbeing, they will also have a significant effect on how brands communicate, says Kaizo’s Rachael Rees.
The way journalists view and use social media is changing and if PRs do not adapt to this change they will be left behind, or worse, replaced by the medium itself, warns Cision UK’s Priyanka Dayal.