How big data reveals the little things that matter
Marketing Week PartnerOnline profiling tools can create connected data that lets you see your target market as human beings and not just numbers, says YouGov’s Freddie Sayers.
Uncovering the truth with autography
Marketing Week PartnerEthnography brings insights that are worthy of being used before any focus groups or quantitative research, says John Storey at Radius Global Market Research.
Using customer trackers as a commercial tool
Marketing Week PartnerMarketers spend more on customer tracking than any other category of research, yet their returns from this are diminishing. It doesn’t have to be that way…
Boost product development with market research
Marketing Week PartnerProduct launches are an expensive business but brands can limit costly mistakes by using a systematic process that looks at viability from initial idea to post-launch, says B2B International’s Caroline Harrison.
CJ Retail Solutions: POS-itive thinking
Marketing Week PartnerAdvertisement feature When it comes to the high-street shopping experience, today’s consumers have high expectations, writes Chris Langford of CJ Retail Solutions.
The fabl of the girl and the pink balloon
Marketing Week PartnerAdvertisement feature A tough challenge, a chance encounter with a mysterious lady and a tale of 1,001 nights.
The Big Shot: A Content State of Mind
Marketing Week PartnerAdvertisement feature Content marketing is evolving and can deliver results if executed well, but brands need to have clear objectives, a connected media and distribution strategy and relevant content to succeed.
Progressive / Content Cloud: Five rules of content marketing success
Marketing Week PartnerAdvertisement feature The future may be digital, but says Dan Davey, the fundamentals of quality editorial remain the same.
Vocus: Building the personality behind the brand
Marketing Week PartnerAdvertisement feature Powerful marketing technology can help brands create great content but it is crucial to have the right people behind the scenes to deliver engaging conversations.
Propagator: Not all content is created equal
Marketing Week PartnerAdvertisement feature Content marketing needs to change from a limited one-way communication tool into an interactive vehicle that delivers value to the consumer and the brand.
Cedar: The shock of the now
Marketing Week PartnerAdvertisement feature Iconic brands often emerge at times of huge social change. As we climb out of recession, marketers have a limited opportunity to tell new stories for a new age.
River Group: A word to the wise
Marketing Week PartnerAdvertisement feature In today’s digital world where content is infinite and instant, quality and creativity are two essentials to ensure engagement with readers.
8 Million Stories: Epic tales of building brand affinity
Marketing Week PartnerAdvertisement feature Storytelling is a marketing engagement tactic that cannot be ignored but the content must resonate with audiences to make the all important emotional connection.
Brave Spark: Great content begins with special memories
Marketing Week PartnerAdvertisement feature Jumping on the wave of a trend will never deliver marketing objectives. Brands should instead be focusing on fully integrated content worlds that are relevant, emotive and extraordinary.
JBH marketing: Infographics and navigating the road to success
Marketing Week PartnerAdvertisement feature How fully interactive infographics can help to support your organic search marketing efforts.