Three ways brand building is similar to compound interest
Johnny CorbettBrand building adds long-term value, enhances business impact, and gets better with creativity and commitment.
Tony’s paid media push and retailers changing tack: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Tony’s Chocolonely’s plan to “turbocharge” its mission to Co-op and Iceland taking a different approach this Christmas, it’s been a busy week. Here is my take.
Future Marketing Leaders 2023: Anthony Ho, Beiersdorf
Marketing Week ReportersMarketing Week is proud to name Beiersdorf’s Anthony Ho as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
The future of digital advertising: Four key trends shaping 2024
Samantha AllisonMacroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year.
3 questions I wish I’d asked as a junior marketer: AkzoNobel’s Karen Wilkinson
Niamh CarrollIt’s important to not just zone in on the skills and qualities you need at your current career stage, AkzoNobel’s Karen Wilkinson says, but to find out how to get ahead for the next.
Consumer confidence stages end-of-year rally but uncertainty continues
Chris SutcliffeThe GfK Consumer Confidence Index demonstrates a positive uplift in consumer confidence – but the impact of the Autumn Statement is yet to be felt.
Coca-Cola’s and Aldi’s Christmas ads ranked most effective of 2023
Chris SutcliffeWeeks after the first Christmas ad teasers launched on 1 November, data from System1 and Kantar reveals which are most effective.
Durex’s global lead on why brands must be braced for backlash when supporting LGBTQ+ communities
Niamh CarrollReckitt’s global brand director for Durex, Eleonore Murauer, says brands’ presence at Pride was tested in 2023 after high-profile backlashes.
Luxury brand Montblanc on returning to its ‘core’ to drive future growth
Josh StephensonThe Richemont-owned luxury lifestyle brand’s CMO is looking to bring its iconic pens and a joy of writing to everything that the brand is looking to achieve across its portfolio.
The key trends in marketing production for 2024
Marketing Week PartnerIn the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.
Future Marketing Leaders 2023: Erina Jones, UKTV
Marketing Week ReportersMarketing Week is proud to name UKTV’s Erina Jones as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Why Adobe has signed a three-year deal to be the new lead Women’s FA Cup sponsor
Molly InnesAdobe is the latest brand to tap into the opportunity of women’s sport, as the FA announces it will sponsor the Adobe Women’s FA Cup until at least 2026.
Britvic eyes return to volume growth in 2024
Niamh CarrollThe drinks company is in a ‘transitionary phase’, says its CEO, with the goal that it will return to volume growth, rather than driving revenue growth through higher prices, as it has been doing during the period of higher inflation.
KFC promotes Kate Wall to marketing director
Chris SutcliffeWall has been with the business for almost five years, most recently in the position of strategy and innovation director.
How data storytelling puts the customer at the heart of the message
Marketing Week PartnerData storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to.