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Tony’s paid media push and retailers changing tack: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Tony’s Chocolonely’s plan to “turbocharge” its mission to Co-op and Iceland taking a different approach this Christmas, it’s been a busy week. Here is my take.
Tony’s journey
Tony’s Chocolonely is a great brand. It sings from the shelf.
Its distinctiveness and difference has served it well. Second in its category in its home country, the Netherlands, and fifth in the UK.