As National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
There are many intersecting causes for marketing’s gender pay gap – and the fact it has got worse – but failure to address it now will only exacerbate the issue.
With an ethnicity pay gap of 10.3%, marketing has work to do to prove it’s a career of choice for diverse talent.
Work is urgently needed to address the “unwritten codes” hampering the earning potential of talent from diverse socio-economic backgrounds.
Exclusive Marketing Week data reveals the gender pay gap is growing, as post-pandemic strain and the cost of living crisis take their toll.
While marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
As the UK grapples with a cost of living crisis, which sectors are offering the highest salaries for marketing talent? The Career and Salary Survey examines the state of pay in 2023.
As brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.
More than half of marketers are considering switching roles in 2023, while almost a third have been in their current positions for less than a year.
With 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.
As uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
The 2023 Marketing Week Career and Salary Survey reveals brands are continuing to restructure their marketing teams in search of future growth, with specialist communications, creative and content roles most in demand.
From the persistent data skills gap to salary increases and the mass adoption of hybrid working, the 2023 Marketing Week Career and Salary Survey reveals how teams and hiring priorities are evolving.
Half of marketers also believe their business is not doing enough to support them as the inflation crisis bites.