How HSBC unified the banking sector to fight domestic abuse
Marketing Week ReportersThe bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
How NatWest’s B2B arm is upping creativity to reach a new generation of business customers
Chris SutcliffeNatWest has been building a culture of creative B2B marketing into its business, focusing on finding underpriced attention across social media to market its B2B products faster and more efficiently.
‘Social media is the sharp end of modern marketing’: NatWest on using TikTok for brand-building
Chris SutcliffeNatWest is increasing its investment in TikTok, as it seeks to use social media to attract wider range of consumers where they look for information.
‘It’s in the DNA’: First Direct’s CEO on why it doesn’t have a customer experience team
Molly InnesFirst Direct’s CEO Chris Pitt says he wants to invest in the bank’s infrastructure before spending big on marketing to grow its low awareness score.
Lloyds Banking Group appoints global CMO
Chris SutcliffeSuresh Balaji is joining Lloyds Banking Group in the role of CMO, with oversight over its brand, marketing and experience functions.
‘We’re not giving up brand equity’: The inside story of Nationwide’s rebrand
Chris SutcliffeThe world’s largest building society is undertaking its biggest rebrand in almost 40 years. Here’s why 2023 was the moment to do so.
Nationwide rebrands for first time in nearly 40 years
Chris SutcliffeThe building society is also launching a new brand platform as it looks to stand itself apart from its bigger, more traditional rivals.
Representation, collaboration, debt: 5 interesting stats to start your week
Chris SutcliffeFrom a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important stats you need to know this week.
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Barclays appoints Nina Bibby to new group CMO role as part of restructure
Chris SutcliffeNina Bibby has previously occupied senior marketing roles at telecoms companies including 02 and Verizon.
Virgin Money names Waitrose’s head of marketing as first CMO
Niamh CarrollWaitrose head of marketing Emma Isaac will join the bank as its first chief marketing officer at the end of October.
‘A profound impact’: How consumer duty rules will impact financial services marketers
Molly InnesMarketers will be central to ensuring new rules from the retail banking regulator to deliver greater transparency and service for customers are implemented correctly and will need to give careful consideration to the way they are communicated, say industry leaders.
MoneySupermarket Group lauds impact of both brand and performance marketing
Niamh CarrollThe MoneySuperMarket Group saw significantly more revenue generated through both CRM and pay-per-click in the first half of the year, and debuted a brand campaign, which it hailed as its “best performing to date”.
How Phoenix Group plans to become ‘the Unilever of its category’
Josh StephensonWith the launch of its first consumer-facing corporate campaign, Phoenix Group is looking to establish its brands more broadly and build trust, as well as raising awareness of the pension gap.
Marketers have a big opportunity to help fix the financial inclusion gap
Helen JamesWomen hold an increasing portion of the UK’s wealth yet many lack financial confidence. It is incumbent on financial institutions to remove this confidence gap and marketers have an important role to play.
‘The story is ready to be told’: Santander launches first TV ad for B2B bank
Rachel LawlerSantander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.